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Our Advice for Determining Your Dancing Tutorial Rates

By Jon, published on 24/04/2018 We Love Prof - AU > Tutoring > Advice for Tutors > How to Set the Price for Your Dance Tutorials

“The Dance: A minimum of explanation, a minimum of anecdotes – and a maximum of sensations.” – Maurice Béjart

Which dancer hasn’t dreamed of being able to live off their passion for dancing by becoming a dance teacher or instructor and starting their own dance company?

Superprof is here to help make your dream a reality by helping you teach people about dance!

A lot of tutors struggle when it comes to finding the best price for their dance education and sometimes end up charging far too little for their dance class or workshop.

If you want to settle on a fair price, just follow our guide on how much to charge for dance instruction!

Dance Tutorial Rates: Set Your Price Based on Your Town!

The first thing you need to take into account when setting the price of your private tutorials is the competition and the market where you live!

How much do private dance lessons cost around the UK? Different places have different costs of living. (Source: derwiki)

Does your town have talent?

That’s the big question.

The average rate for lessons will undoubtedly depend on the average salary of those living in your area and the dance styles taught. Ballet classes or dance training for experts in London will probably have higher rates than a contemporary dance choreographer offering beginner casual workshops, for example.

So where should you teach dancing lessons?

For example, tutors living in the capital or in the south can charge more than those living in the north due to the local economies.

That said, if you live where there are more dance studios or with a lot of professional dancers, you may have to lower the rates of your dance instruction.

Price can vary inside a given region, too. In fact, tutors who live in the larger cities will usually be paid more than those who live in small villages and towns.

Here’s the average price for dance tutorials around some of the largest cities:

  • Dance tutorials in London: £18
  • Dance tutorials in Birmingham: £19
  • Dance tutorials in Glasgow: £12
  • Dance tutorials in Bristol: £20
  • Dance tutorials in Liverpool: £19
  • Dance tutorials in Sheffield: £30
  • Dance tutorials in Edinburgh: £25
  • Dance tutorials in Cardiff: £20
  • Dance tutorials in Newcastle: £35
  • Dance tutorials in Brighton: £30
  • Dance tutorials in Wolverhampton: £20

As you can see, the price can vary wildly depending on the town and the offering available in each area.

On Superprof, you can quickly find the average rates for dance tutors in your area. You should also check whether or not there’s a tutor or choreographer specialising in the same kind of dancing that you teach and make sure you stand out from the crowd with an impressive and highlighting your skills as a performer.

Make sure you check the average rates where you live before you set your rates for bachata or salsa lessons, for example, and don’t forget to check the costs of renting studios if you don’t have your own space.

Set Your Rates Based on Your Speciality

Whether burlesque, jazz, capoeira, classical ballet, hip hop, tribal fusion, contemporary dance, or dance fitness: the speciality a tutor teaches needs to be taken into account when deciding upon their rates.

In fact, some styles (like ballet) are considered more technical than others and the less technical styles are often popular with absolute beginners. The greater the competition, the more competitive your prices will have to be. On the other hand, if your speciality is rather rare, then you’ll be able to increase your rates for those looking for intermediate or advanced lessons.

You should plan your lessons accordingly.

Our advice: check to see if your speciality is being taught by the local school of dance or academy of dance in your town. If you’re the only person teaching ballroom or tap, for example, then you can charge a premium for your dance tutorials!

Here are the average rates for different types of dance tutorials on Superprof:

  • Choreography: £15
  • Salsa: £26
  • Latin Dance: £20
  • Hip Hop Dance: £23
  • Classic Dance: £25
  • Ballroom Dance: £31
  • Tango: £35
  • Rock and Roll: £44
  • Waltz: £29
  • Modern Dance: £15
  • African Dance: £27
  • Modern Dance: £15
  • Breakdancing: £30

Don’t hesitate to tie in cultural elements with your offering: for example, instead of just offering classic tango lessons, you could offer Argentine tango or Cuban tango. You could also do Viennese waltz or English waltz, Puerto Rican salsa or Colombian salsa, etc.

If you offer a certain type of a given dance, you should be able to charge a premium for it as there will be fewer dance schools and tutors offering this specialisation.

Finally, make sure you highlight your specialities on your Superprof profile.

Set Your Rates Based on the Type of Lesson

The Level

Prospective students will look very closely at the level of your lessons.

This is quite logical: the higher the level of your course, the higher your rates can be; those hoping to attend a ballet school will be more serious (and less frugal) than those just looking for a recreational class.

How much do beginners' dance tutorials cost? The easier the class, the less you’ll expect to pay for it. (Source: tazzanderson)

There are three main levels when it comes to dance tutorials:

  1. Beginners’ dance tutorials
  2. Intermediate dance tutorials
  3. Advanced dance tutorials

Some tutors will offer several different levels, generally beginners’ and intermediate tutorials. Of course, you can alter your offering and your rates depending what your student’s asking for and the type of syllabus you may have to put together for them. For example, adults may learn a routine more quickly than children so even though they’re both beginners, you may have to charge more for children’s classes.

Some students may ask for services that require more involvement and planning from their tutor:

  • Preparing for a school dance or function
  • The first dance at a wedding
  • A choreographed sequence for a hen party
  • Choreography for a flash mob or other informal dance performance that they want to participate in
  • Putting on a dance show
  • Ongoing training for a student who wants to become a professional dancer or attend a prestigious dance school
  • Learning specific types of dancing (classical ballet technique, for example)

To remain credible, tutors should never undersell themselves and should always ask for rates appropriate to the difficulty of the tutorials they’re offering.

The Materials Used

Some tutors will provide their students with specific materials during their tutorials: of course, these materials will also come at a price.

Alter your rates depending on the materials and equipment you provide:

  • Dancing shoes (ballet shoes or slippers, tap shoes, trainers, etc.)
  • Dancing clothes (leggings, tights, etc.)
  • Audio equipment
  • Specific music

The Location of the Tutorials

A trained dance instructor can teach their tutorials in various places:

  • Their home
  • The student’s home
  • A rented dance studio or classroom
  • A dance hall in a dance school or dance academy

Generally, tutors will rent a room in a dance studio since not all tutors and students have a space in their homes dedicated to coaching people of all ages how to dance. If this is the case, it’s the tutor’s job to book the room or studio and they can take this into account when deciding upon how much to charge.

Set Your Rates Based on Your Profile

Experience

Experience is the best weapon in a private tutor’s arsenal.

What is the average cost of dance tutorials in the UK? Qualified and experienced tutors can expect to charge more per lesson. (Source: skeeze)

Experience is one of the key factors that prospective students consider when choosing their private tutor. It’s therefore very useful to have a lot of experience in both teaching and dancing so that you have the dancing skills and are able to effectively teach them.

There are three main types of dance tutor:

  1. A dynamic self-taught tutor who learnt their skills on their own or through private tutorials without having ever attended formal dance classes.
  2. A talented student tutor who’s currently studying dance at a dance academy or at university.
  3. A qualified professional tutor who’s worked in a dance academy and is looking to supplement their income or make a career from their dance workshop.

Experience in aerobic dance (zumba, pilates, stretching, step dance, etc.) can also be useful for students wanting to tone up or become more flexible.

Qualifications

The best way for a tutor to prove their credibility to prospective students is with a dancing qualification!

There are several options for those wanting to become a dance tutor:

  • Get a level 3 qualification (A Level or higher) in dance or performing arts.
  • Gain qualified teacher status (QTS) if you want to work in a British state school.
  • Get a degree in dance or performing arts.
  • Study dance or performing arts as a master (if you’re interested in teaching at the best dance academies).

Private tutors with qualifications should be able to charge more per hour than their counterparts without them, especially if they have a prestigious certification. Nevertheless, you don’t actually need to have a dance qualification to teach it as a private tutor. If you don’t have any formal qualifications, you can make up for it with your experience as a tutor.

Increase Your Rates According to the Testimonials of Your Students

On Superprof, our teachers are rated by their students!

The students with the best ratings will appear on the first page of results, which will allow them to attract even more students. You’ll have to offer technical dance classes, of course, but you’ll also need to create a friendly teaching environment. The more positive reviews you have, the more you can charge per class.

As long as you’re charging the right rates, you could even teach dance disciplines such as:

  • Cuban Salsa
  • Bachata
  • Foxtrot
  • Kizomba
  • Jazz
  • Waltz
  • Flamenco
  • Mambo
  • Rumba
  • Dancehall Ragga

Price of Dance Tutorials: Offer Discounts to Attract More Students

Why not offer discounts to make yourself stand out from the crowd?

How much do couples' dance classes cost? You could always offer a discount for couples wanting to learn how to dance. (Source: Bernard-Verougstraete)

Offering discounts can help you find new students as well as building a solid base of loyal and regular students. With weekly private dance tutorials, a tutor can both help their students and also build their reputation as a dance instructor.

Here are some of the ways you can offer attractive rates on Superprof:

  • Offer free tutoring for the first hour of dance tutorials
  • Offer special rates for intensive dance classes, rehearsal for an audition, etc.
  • Offer discounted rates for students who take longer tutorials (an hour and a half instead of an hour)
  • Offer dance tutorials over Skype at a reduced rate
  • Lower your rates per person for group tutorials and those willing to have lessons when your class schedule is quiet
  • Offer discounts for friends and family tutorials (couples’ dance classes, children’s dance classes, etc.) and encourage them to tell others about you with referral discounts

With all this advice, you should now be able to work out the rates of your dance tutorials on Superprof!

See here about teaching ballet!

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